1. Product Research- research of existing local newspapers- what types of news stories they contain, and how much of each section, for example how much space is given to local news stories, how much to showbiz stories and the sport section. I will analyze how the news articles are structured and how they are written, e.g what language is used and how it is used.
2. Audience research- I will produce a questionaire that will ask people what type of stories they expect in a local newspaper, how often they read them if ever, and how the expect the newspapers to be presented like.
3. Analyse existing posters which advertise newspapers, see how they are structured.
4. Listen to existing radio advertisements, and see what a newspaper advertisement should contain.
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