Taking into account what i have researched into existing radio advertisements and existing newspaper posters, i have now come up with ideas that i can now use for my own newspaper, and i have some ideas about the first ancillary text i will design, which is a newspaper advertising poster. Having analysed some existing texts, i have found that these posters are always very 'to the point' and they are very plain but in my opinion very effective. For example the example that i have analysed in my research 'Daily Record-Brown Baby Dead', there is just a white background, with the direct contrast of the black text against the white background, which of course works very well as it stands out, so the passer buy cannot miss it, and the headline is short, snappy and catchy, which again will catch the passer by's attention, and if the headline is desgined well enough, then there is a very good chance of a sale, which of course is the goal for the business. And for my own poster, i have decided to do the same thing, i will use white background, whit the direct contrast to go with it, which i am very sure will work effectively and will grab the attention of people, it works for existing newspapers and it will work fine for mine as well, so i have decided to follw the commom codes and conventions for a newspaper poster. I will also make my headline very to the point and try to grab people's attention, as headlines have to be very to the point, dramatic words like 'disaster', 'tragedy' and 'horror' really help in attracting people, as the reader will think that something terrible could have happened invloving someone that they know/have known, so this is effective. Also i have looked at another newspaper poster but it is set out/designed in a totally different way, as instead of being bland and just having black text with a white background this has a big picture in the middle which captures the onlookers attention, and it has a blue background instead of just a white background and there are a lot of different and bright colours which is in total contrast to the English newspaper poster and this shows how different the Italian culture (where this poster comes from) and the English cultures are. Personally i prefer the way the Italian newspaper is set out and designed as it is more diverse and more attractive to look at but also the English poster catches your eye and you notice the headline much more than on the other poster as the bold black text works well against the white background so all you notice is the headline, but with the Italian poster you first notice the picture rather than the headline. So for my newspaper poster i am going to try to incorporate ideas from both posters, as the I think that the English poster is more effective in attracting people to buy the magazine as the design is more eyecatching because of the direct contrasts of the colours, while the Italian poster is still effective as it is also very eyecatching but because of there being so many different colours the message that the poster is trying to deliver gets lost in my opinion and therefore isn't as effective at conveying the message that the poster has and the English poster is very direct and to the point which i will try and incorporate with the attractiveness of the Italian poster.
Here are a few templates for my own newspaper poster (please note that these are nowhere finished these are just ideas of headlines and my layout) and for the moment i have chosen to go with the English layout and presentation as i think it works best, it is more direct and to the point, and also this way of producing a newspaper advertising poster is very effective i think as this gives you an opportunity to use short sharp and to the point lexical choices for example 'Tragedy' which makes the incident seem/feel more dramatic and serious.
These protoypes show the stages that i have been through to reach my final design for my poster, from the layout to the way the headline is structured and presented to the audience. This shows that i have thoughfully thought through the designing process of my product, and how i have arrived at what i have now for my final product.
My radio advertisement will feature a loud, snappy sound that will make the listeners take notice of what this particular advertisement is advertising, and eventually want to buy the product. For example, to make sure that the listeners actually take notice of what is being advertised, i will include a loud gun shot type sound effect (and this newspaper is called the 'Daily Shot' so this is associated with the sound of a gun shot which will again help the listeners associate this with something which is associated with the product) to make sure that the audience will immediately sit up and take notice of what this advertisement is about, and it will also feature a 'jingle' at the end, so the listeners can associate this product with something, and music helps people remember things, and we associate things with the music which we heard at the time.
